Dario lezzoni

Senior Advisor

Dario practiced law from 1997 to 2000 before earning is MBA diploma in 2001. From 2002 to 2008, he managed Equita, a wholly-owned subsidiary of Oxfam-Québec devoted to Fair trade coffee and chocolate. Under his leadership, Equita experienced rapid and profitable growth in both Quebec and Ontario. The implementation of its branding and integrated social marketing communication strategy earned him the Marketing personality award from Montreal’s marketing Association in 2004.

From 2008 to 2015, Dario managed the Sales and Marketing department of Santropol Coffee Roasters developing the company’s strategic governance and repositioning strategy toward the specialty coffee segment. From fair trade to organic all the way to 3rd wave, Mr. Iezzoni has acquired a wealth of experiences in strategic alliances building and eco-design while ensuring sustained sales growth.

Industry analysis, business plans, international procurement, green marketing, marketing management, industrial marketing and consumer good marketing, development plans and branding, Dario has practiced and taught all these aspects of business development.