Don’t miss out on April 22nd : Twitter & Facebook
Montreal, April 22nd 2022 — Earth Day Canada invites all Canadians to take action for the planet! This year’s theme, “Remedy together”, is an invitation for those who live with eco-anxiety, a mental health issue affecting Canadians concerned about the future of our planet, to call in sick on April 22nd. Canadians are invited to use this time to take care of themselves and each other by rallying around positive collective action for the planet.
“Today, Earth Day is celebrated across Canada. Hundreds of thousands of citizens, with the support of hundreds of municipalities, are taking action by deploying original initiatives that respond to environmental challenges. These actions act as a powerful cure for eco-anxiety. It is by bringing together our ideas and taking positive collective action that we can address the climate emergency while taking care of ourselves and our loved ones.” said Valerie Mallamo, Executive Director of Earth Day Canada.
Canadian municipalities are mobilizing
“Initiatives are deployed in cities across the country! Municipalities are at the heart of the ecological transition, and we are delighted to see the commitment of so many cities on this Earth Day! said Thomas Mulcair, Chairman of the Board of Directors of Earth Day Canada.
Several activities are on the program, including the traditional tree planting ceremony, back for its third annual edition.
Taking care of the planet to take care of yourself
Everyone is invited to visit remedytogether.org. By registering, participants will receive a symbolic proof of their declaration of eco-anxiety to share on social media. Created in collaboration with creative agency Sid Lee, the campaign invites anyone living with eco-anxiety to call in sick on April 22. They will also find suggestions for activities as well as a calendar of initiatives they can join in their neighborhood. The hashtag #remedytogether will give visibility to every healing action on or around April 22nd.
A special program on this day of mobilization
Eco-anxiety is relieved by action and there will be no shortage of it this April 22nd. Several activities are on the program in municipalities across Canada, including the traditional tree planting relay, uniting hundreds of cities from coast to coast.
- 8 AM EDT : Launch of the third edition of the Tree Planting Relay and unveiling of the first participating cities on social media
- 12 PM EDT : Virtual workshop on eco-anxiety, organized in partnership with London Public Library and Jennifer Chestnut
- 2 PM to 5 PM EDT: Earth Day cleaning chore with Mission 1000 tonnes at the Champ des Possibles
- 5 PM EDT: Presentation of the EcoCharge initiative by Pierre Lussier, President of Earth Day, as part of the Ecosphere Fair
It is also possible to consult the calendar of activities organized near you and across the country, on the Earth Day Canada website.
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About Earth Day Canada
Earth Day Canada is an environmental organization that helps individuals, municipalities and organizations reduce their impact on the environment by taking concrete action on Earth Day and every day. In addition to a large-scale awareness campaign on April 22nd, Earth Day Canada continues to roll out environmental programs and projects with proven positive impacts in areas such as waste management, food waste and sustainable mobility.
Information
Maxime PerraultCOPTICOM, Strategy and Public Relations
(819) 208-0989 (call or text)
mperrault@copticom.ca
