A dedicated team


Our team consists of experienced professionals, each with over 15 years of experience working in ministers’ offices, famous PR firms or major NGOs.

Our team


Leïla Copti

Leïla CoptiPresident

Leïla Copti is the President of COPTICOM Strategy and Public Relations, which she founded in 2011. For over 15 years, Leïla has been known for her sharp strategic sense and impressive efficiency in the field.

She is skilled at rallying people to a cause and bringing out surprising and fruitful partnerships, having cofounded and coordinated influential alliances that are still active in Quebec: TRANSIT, an alliance for increased funding for public transit in Quebec, and SWITCH, an alliance of businesspeople and environmentalists wishing to accelerate the shift to a green economy in Quebec.

Leïla designed several communication strategies as part of major public consultations, including the one leading to the Communauté métropolitaine de Montréal’s Metropolitan Land Use and Development Plan in 2012. She organized several major events such as the first Canadian Roundtable on the Green Economy in April 2015.

Leïla excels at developing public relations strategies and shares her expertise with some 50 clients.

Before starting her own business, Leïla coordinated the first edition of the Forum Tremblant on sustainable development and corporate social responsibility in Quebec. In 2006, she became Editor-in-Chief of Réseau Vert, Greenpeace’s French-language magazine in Canada, and performed various projects for environmentalist Steven Guilbeault. Concerned by urban issues, she became a political and communications advisor at the Conseil régional de l’environnement de Montréal in 2008, where she helped advance Montréal’s environmental projects, including the biomethanization of organic matter, the protection of Mount Royal and the reduction of wood stove usage.

Leïla Copti is Vice-Chair of the Conseil régional de l’environnement de Montréal’s board of directors and serves on the board of Climate Reality Canada, which was founded by Al Gore.

Leïla holds a master’s degree in Psychology, and is a mother of three and a committed citizen and entrepreneur.

Hugo Séguin

Hugo Séguinsenior consultant

For the past 20 years, Hugo Séguin has worked in the government political, associative and financial sectors à Ottawa, Québec and Montreal. A Fellow of the Centre d’études et de recherches internationales de l’Université de Montréal (CÉRIUM), he is also a research associate at the Centre d’études sur l’intégration et la mondialisation (CEIM-UQAM) and teaches at the University of Sherbrooke’s École de politique appliquée.

Specializing in international climate negotiations, Hugo focuses on political and government issues relating to transportation, energy and the reduction of greenhouse gas emissions. He is regularly called upon to advise organizations on their positions regarding those subjects. He has also written many studies and analyses of gas and oil issues for Quebec, of Quebec’s energy policy and of transportation and land-use planning issues. He has served on the boards of Greenpeace Canada and Climate Action Network Canada in addition to chairing the latter organization. Mr. Séguin has been a senior consultant at COPTICOM, Strategy and Public Relations since March 2011.

Marie-Eve Roy

Marie-Eve Roysenior consultant- Quebec office

Marie-Eve has over 10 years of communications management experience in the sustainable development and social change sector.

After starting her career at a PR agency where she completed assignments for private companies from various industries, she chose to devote her efforts to effecting social change and fighting climate change. She joined the Équiterre team and worked with them for seven years; first as a project manager in communications and then as director of that department. Charged with overseeing the brand’s positioning and outreach as well as planning all of the group’s communications, she also conducted several public affairs projects concerning energy, transportation and agriculture. She represented the organization at several major conferences and events, including the UN Climate Conferences in Copenhagen and Cancun, for which she contributed to the communication strategies of Canadian environmental groups.
Marie-Eve was then recruited to be the director of communications for ONE DROP, a not-for-profit organization dedicated to water that was created in 2007 by Guy Laliberté, the founder of Cirque du Soleil. There, she worked on a major strategic planning and organizational repositioning project in addition to leading a large-scale public awareness campaign in Las Vegas and with Cirque du Soleil audiences worldwide.

Marie-Eve Roy is passionate about strategic communications and holds a bachelor’s degree in Communications and Public Relations from the Université of Québec at Montréal (UQAM) as well as a certificate in Political Science from the University of Montréal. Based in Québec City, she joined the COPTICOM team in the summer of 2014.

Jean-Paul Lejeune

Jean-Paul Lejeunesenior consultant

After four years of distinguished study at the Institut des hautes études des communications sociales (IHECS) in Belgium, Jean-Paul Lejeune has led a 39-year career during which he has practised in most areas of professional communications.

He first spent ten years working as an assignment editor and reporter covering energy and European politics for Belgium’s leading news agency, then became editor-in-chief of the country’s top technology magazine, Industrie. After being approached by Claude Beauchamp, president of business publishing at Transcontinental, he moved to Quebec and became deputy editor then editor-in-chief of Commerce magazine from 1986 to 1992.

Mr. Lejeune then served as a creative consultant, writer and co-host of the RDI business program Capital-actions. He was recruited by Luc Beauregard for a position as senior public relations advisor at National, Canada’s largest public relations firm, where he remained for 13 years. From 2009 to 2011, he was communications director for the Montreal Port Authority. Mr. Lejeune has been a senior consultant at COPTICOM since August 2011.

Émilie Novales

Émilie NovalesCommunications and Media Relations Advisor

Émilie has been an advisor at COPTICOM, Strategy and Public Relations, since January 2013. Having arrived one year after the agency was founded, she took part in the consolidation of internal tools and knows all of the agency’s clients and partners like the back of her hand. She is responsible for all of the agency’s media relations projects.

Since joining COPTICOM, she has carried out numerous media operations for over 50 clients on different themes: public transportation, energy, the carbon market, the green economy, urban and land-use planning, and the social economy. Émilie is skilled at building long-term relationships with journalists, feeding them content and connecting them with relevant stakeholders to field spontaneous requests. Her accomplishments include: the press conference to launch the Solidarity Ristigouche campaign (2014), the announcement of the creation of Coop Carbone (2014), the promotion of the Canadian Round Table on the Green Economy (2015) and the promotion of projects for the Gala de reconnaissance en environnement et développement durable de Montréal (2015).

In addition to playing a pivotal role in media relations, she collaborates with senior advisors in the design and implementation of communication strategies and plans.

Before moving to Quebec, Émilie joined a French communication and sustainable development consulting firm in 2010. That is when she became especially interested in issues and public policy related to energy, GHGs, transportation, climate change, and the social aspect of sustainable development. At the time, Émilie was responsible for publishing the “Agenda Ecocitoyen®,” a tool for raising awareness about sustainable development offered to French companies. In 2011, she wrote a booklet for the general public on Saint-Etienne Métropole’s Plan Climat Énergie.

Émilie is registered with the Junior Chamber of Commerce of Montreal. She holds a master’s degree in organizational communications, corporate press option (2007).


Marie-Soleil Pepin

Marie-Soleil PepinExecutive Assistant

Marie-Soleil has been working at COPTICOM since April 2016 and has already handled the logistics for several events, including the Sommet sur les infrastructures naturelles du Grand Montréal, organized jointly by the Communauté métropolitaine de Montréal and the David Suzuki Foundation, as well as the Table ronde: Économie verte et économie sociale at the Maison du développement durable de Montréal.
Before that, she worked at the Collège Mont-Saint-Louis for six years, coordinating events such as open houses, graduations, award ceremonies and major events (conferences, shows, marathons, etc.).
She started her career as a project manager with the Agence Métropolitaine de Transport’s commuter train management team. She later became Director of Operations at EQUITA, Oxfam-Québec’s fair trade subsidiary, where she established a production team with people in a socio-professional integration context.
As a mother and a citizen, Marie-Soleil is involved in her community. She studied art and communication at Université de Montréal in 1994 and is currently studying environmental sciences at UQAM.

Christophe Aura

Christophe AuraProject Manager

In recent years, Christophe has developed an expertise in national and international policy analysis. He has worked at the constituency office of several MPs (at both the provincial and federal levels) as well as in Global Affairs Canada’s Development Evaluation Division. These experiences provided him with in-depth knowledge of governmental and legislative processes.

He is especially interested in sustainable development, resource management, environmental governance and citizen engagement.

As part of his work at COPTICOM, Christophe has helped write several reports and publications, including briefs for public consultations on Bill 122 on local governments. He also manages the social networks of several clients, and develops tools and conducts research for the firm’s media relations efforts.

Christophe holds a degree in applied political studies from Université de Sherbrooke and is currently completing a master’s degree in international development and environmental sustainability at the University of Ottawa. He has earned several commendations and awards over the course of his studies.